Zynga’s weak pivot to mobile, loss of casual gamers turns serious

KEEN INTEREST: Zynga Inc’s inexorable decline over the past six months, capped by a sharp reduction in its 2012 outlook, has sharpened interest in what chief executive Mark Pincus will do next. — Reuters

SAN FRANCISCO: Zynga Inc’s inexorable decline over the past six months, capped by a sharp reduction in its 2012 outlook, has sharpened interest in what chief executive Mark Pincus will do next.

Wall Street’s excitement over a game publisher once counted among the stars of the new social Internet has cooled since its December initial public offering. On Friday, analysts slashed their price targets on a stock that dived as much as 22%, to US$2.21 (RM6.63) — more than three-quarters off its US$10 (RM30) debut.