Amazon launches Instant Video app for Apple's iPad


LATEST EFFORT: The Amazon streaming video app for Apple's iPad. Amazon.com launched the video application for Apple's iPad on Wednesday, the latest effort by the world's largest retailer to get its digital content on as many gadgets as possible. — Reuters

Amazon.com Inc launched a video application for Apple Inc's iPad on Wednesday, the latest effort by the world's largest retailer to get its digital content on as many gadgets as possible.

The Amazon Instant Video app lets users stream or download movies and TV shows bought or rented from Amazon on their iPads. Amazon has more than 120,000 videos to rent or buy, it noted.

Members of Amazon Prime, a free shipping programme which costs US$79 (RM237) a year, can also stream more than 20,000 videos for free and the new iPad app gives these customers access to this content too, the company said.

By trying to get its digital music and video on as many gadgets as possible, Amazon is replicating a strategy that paid off for its Kindle e-book business. — Reuters

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