DETROIT: Jim Farley led Ford Motor Co's first aggressive push into social media with the launch of the Fiesta subcompact in the US three years ago. But Ford's top marketing executive says the automaker has only just reached the big leagues online.
The launch of the 2013 Fusion sedan represents a more extensive use of Twitter, Facebook and YouTube by the No. 2 US automaker to advertise its models than previous efforts.
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