SEATTLE: Zynga Inc shares have fallen more than 10%, extending three months of steady losses, as the social gaming company’s user numbers wane and investors worry that the craze for games on Facebook may have passed its peak.
The San Francisco-based creator of Farmville and Hidden Chronicles — Internet-based titles played by millions of Facebook users — is having trouble retaining gamers, many of whom are switching to mobile phones for entertainment, analysts say.
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