Young educated women with kids driving growth of blogging says study

Blogging is continuing to grow as a form of communication, driven largely by well-educated women according to a blog post by online analysts Nielsen on March 7.

The Nielsen blog post on the state of the blogosphere was based on data taken from the 181 million blogs the company tracks around the world.

According to the data, the majority of bloggers are young women, typically aged between 18 and 34. One in three, or 33% of bloggers were mothers and 52% of all bloggers were parents with children under 18.

The report also found that bloggers in general were well-educated with 70% having gone to college, and the majority of this 70% were graduates.

Within the US, Nielsen found, the top three blog-oriented social-networking sites, in terms of unique US visitors in Oct 2011, were Blogger, Wordpress and Tumblr; Of these three Tumblr was the fastest growing, while Blogger with 46 unique million visitors was one of the biggest social-networking sites in the US second only to Facebook.

A Nov 2011 report by comScore found that the percentage of internet users in the US and the EU5 (Germany, Spain, France, Italy and the UK) who accessed social networking sites or blogs at least once a month grew by 44% from Sept 2010-2011, while those accessing such sites on a daily basis grew by 67% over the same period.

The continuing growth of blogging and the importance it plays in the modern media landscape is being recognised by a number of awards including the Lovie and Webby Awards, the Rodial Beautiful Awards, which honour beauty bloggers, and Saveur’s Best Food Blog Awards which opened for entries for its latest edition on March 6. — Relaxnews 2012

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Did you find this article insightful?


Next In Tech News

Hacking group targets organizations via Microsoft server software - researcher
Beijing dismisses alleged Chinese hacking of Indian vaccine makers
Amazon issues rare apology in India after complaints that series hurt Hindu beliefs
Facebook Oversight Board changes timeline rules for action on case appeals
Reliance Jio splashes out $8 billion in Indian airwaves auction
Google teams up with Allianz, Munich Re to insure its cloud users
Adevinta, eBay to sell UK units to secure $9.2 billion tie-up
'Pawri' power: 5-second social media clip pulls India, Pakistan closer
US asks Google for detailed search data in antitrust case
WhatsApp announces new feature for users to mute audio in videos before sharing

Stories You'll Enjoy