Mass Effect 3 marketing stunt to donate to science

Copies of Mass Effect 3’s special edition, the Space Edition, will be launched into orbit for fans to track, find and keep, whereupon the high altitude weather balloons and brand new data-gathering equipment used will be donated to an American university.

The mission, set up in conjunction with an accessible space exploration program run by the University of Houston and the High Altitude Balloon Club of Texas A&M University, sees balloon launches take place in San Francisco, New York, Las Vegas, Berlin, London and Paris from Feb 23 onwards.