Manufacturer defends its Steve Jobs action figure

PETALING JAYA: The company behind the 12in action figure of the late Apple Inc co-founder is saying that the product is meant for “Apple fans who really admire Steve Jobs and feel pity over his death.”

News agency AFP reported that an official of DiD Corp said the company has not put anything related to the Apple brand or Apple products with the figure.

“Nor did we smear the image of Jobs,” said the official who declined to be named. “We are making this for Apple fans.”

According to the AFP report, DiD is producing and distributing the figure while another company, In Icons, helped to design it and will sell the product worldwide.

Apple reportedly wants the product cancelled. Last year, it blocked the sale of a Jobs doll that was made by another company.

For the full report, go to

Jobs died from cancer on Oct 5 last year. He was 56 years old.

According to its website, DiD is a manufacturer of 1/6 scale collectable military-based action figures.

It was established in 2003 and is based in Hong Kong, with factories in South China.


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