LAS VEGAS: Intel plans to make its biggest marketing push since 2003 for a new, super-thin category of laptops it has dubbed “ultrabooks,” hoping to fend off major strides made by Apple Inc and its MacBook Air into the high-end personal computing market.
The global campaign kicks off in April and is expected to surpass Intel 2003 efforts to promote its Centrino technology for wireless connectivity in laptops. Intel spent about US$300mil (RM900mil) on that campaign.
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