YouTube is top video destination worldwide


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SAN BRUNO (California): More than 200 billion videos have been viewed online, most on YouTube, an inaugural study found.

In October 2011, 201.4 billion videos were viewed by 1.2 billion people around the world, according to the inaugural worldwide Video Metrix report from digital analysts comScore that was released on Dec 14.

The report into worldwide online video viewing found that of the 201.4 billion videos watched around the world in October, nearly 88.3 billion or 43.8% were viewed on “Google sites,” primarily YouTube.

In total, YouTube accounted for more than 99% of videos viewed on Google sites — the world’s leading video property in terms of “videos watched” with 43.8% of the market share.

In second place with 2.3% of the market share was Youku Inc; in total the China-based video-sharing property accounted for 4.6 billion of the online videos watched around the world in October this year.

Vevo came in third place, accounting for 3.7 billion videos or 1.8% of the market share, although 97% of Vevo’s videos were viewed via Vevo’s YouTube channel.

Facebook came in fourth position with 1.3% of market share followed by Dwango Co Ltd with 1.2% of the market share of online videos watched in October 2011.

With regards to comScore’s inaugural worldwide online viewing report, product manager for video Dan Piech stated, “As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience.” — Relaxnews 2011

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