TORONTO: Research In Motion (RIM) has unceremoniously dumped the “BBX” brand name it had chosen two months ago for its new BlackBerry operating system after a US court embarrassed the beleaguered smartphone maker by slapping a temporary ban on its use.
In yet another public relations debacle for a company that has suffered through a series of them recently, the court said RIM could not use the BBX name until it could sort out copyright infringement allegations.
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