Steve Jobs, we owe you


  • TECH
  • Thursday, 06 Oct 2011

jobsroseonline

By JUSTIN THEN

PETALING JAYA: Exactly a day after Apple unveiled the iPhone 4S which upset quite a number of people who had expected more from the company, Apple’s stock price was down, critics were having a field day, and those who had nothing better to do made snide remarks. Basically, it was all about Steve Jobs and Apple not doing enough to fulfil expectations.

Well, all I can say is that definitely no one expected what Jobs “did” this morning. My Twitter timeline, like many others, was filled with tributes to Jobs. Honestly, I was in denial at first. Then it hit me. He really has left us.

We’ve lost a visionary who changed not only the computing landscape, but also redefined a whole new computing culture.

I’ve never met Jobs personally, but like many others, we feel that we know him. Why? Because he has touched our lives in ways that few people can or ever will.

What kind of influence did Steve Jobs — and by extension Apple — have on me and my family? For starters Jobs made me believe that being part of the less than 5% PC market share statistic was ok.

In fact, it was a privilege. I was sold on his “Think Different” philosophy. It didn’t matter that I was in the minority. What mattered was that I finally began to enjoy the whole computing experience whenever I switched on my Bondi Blue iMac, my clamshell iBook, my iBook G3, my iPod, my iPhone and the list goes on.

The deal that really sealed it for me was when I saw with my own eyes how my two kids — eight-year old Julianne and four-year old Jamie — took to the iPad like ducks to water. To say that the iPad was designed to be intuitive does not even begin to describe it. I still remember vividly what Julianne and Jamie did.

They flipped the iPad cover open, pressed the button at the bottom, slid their little index finger across the screen, and immediately entered into a journey of discovery and experience that has enriched their lives to no end.

Thank you Jobs for bringing screams of delight and shrieks of excitement into my home. And thank you for transforming my kids’ lives.

Jobs, you encouraged me to “think different,” gave me the confidence to take the path less travelled, and dared me to challenge the status quo. For that I’m eternally grateful.

“Here’s to the Crazy One ... because the man who was crazy enough to think he could change the world, was the one who did.”

You will be dearly missed.

(Justin Then is senior account director at Priority Communications Sdn Bhd, a public relations company.)

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