Allure of Tablets hurting PC sales


  • TECH
  • Thursday, 14 Apr 2011

1 iPad 2

SAN FRANCISCO: Last year, the popularity of Apple Inc’s iPad hurt PC sales. This year, that trend is continuing, as new data from two market research firms indicate PC shipments declined in the first three months of 2011.

Gartner Inc said that its research shows PC shipments dipped 1.1% compared to the same period last year, to 84.3 million. IDC said its numbers show PC shipments fell 3.2% to 80.6 million. The companies measure the market in different ways.

Gartner had expected a 3% shipment growth, while IDC was looking for 1.5% growth.

Gartner principal analyst Mikako Kitagawa said that during the January-March period consumers weren’t as drawn to cheap PCs — usually a category that keeps the market growing. Rather, they were interested in Tablet computers and other consumer electronics.

“With the launch of the iPad 2 in February, more consumers either switched to buying an alternative device, or simply held back from buying PCs,” Kitagawa said. “We’re investigating whether this trend is likely to have a long-term effect on the PC market.”

For years, companies tried to popularise Tablets, but it wasn’t until Apple released the iPad last April that the category took off.

Last month, Apple started selling a new version of the device, and a bevy of companies including Hewlett-Packard Co, Dell Inc and BlackBerry maker Research In Motion Ltd are trying to catch up by offering their own takes on the Tablet.

IDC attributes the PC shipment decline to several factors, including frugal businesses and a lack of consumer interest. To be successful over time, PC makers must find a better way to sell computers than simply touting their hardware specifications, IDC senior research analyst Jay Chou said.

“’Good-enough computing’ has become a firm reality, exemplified first by Mini Notebooks and now Media Tablets. Macroeconomic forces can explain some of the ebb and flow of the PC business, but the real question PC vendors have to think hard about is how to enable a compelling user experience that can justify spending on the added horsepower,” he said.

Both firms have Palo Alto-based Hewlett-Packard Co as the world’s top PC maker: Gartner said HP had nearly 18% of the market in the first quarter, while IDC pegs it at almost 19%.

But Gartner puts Taiwan’s Acer Inc in the No 2 spot, with almost 13% of the market and Round Rock, Texas-based Dell Inc as No 3, with nearly 12%.

IDC, meanwhile, has Dell in second place, with almost 13% of the market, and Acer third, with slightly more than 11%. — AP


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