Partnership to push local animation in Europe

KUALA LUMPUR: Animasia Studio — an MSC Malaysia-status content-development company ­­­— has partnered with Spain-based Neptuno Films Srl to distribute the local edutainment animation series ABC Monsters in the European market.

“We are thrilled to begin a new partnership with Neptuno to distribute quality local animation to the European market, starting with ABC Monsters,” said Edmund Chan, managing director of Animasia Studio during the recently concluded Asia Television Forum (ATF) in Suntec City, Singapore.

The series consists of 26 episodes, with each episode running for 22 minutes.

Also, Singapore-based Innoform Media has signed up ABC Monsters for home video distribution across major Asian markets, including Malaysia, Singapore, Hong Kong, Vietnam and Indonesia.

“I am confident parents and children will be attracted to the colourful and beautiful images in ABC Monsters, which is engaging and interactive with its puzzles and games,“ said Angeline Ang, chief operating officer of Innoform Media.

She said the series’ concept and content are well tailored to how young children can learn the alphabet and words. “It is a superb English language tool, especially for Asian kids learning English as a second language.

“It is certainly a refreshing approach from an Asian perspective,” she added.

Animasia Studio is planning for ABC Monsters merchandise and other licensed products, including mobile games, stationery, apparels and homeware for children.

Apart from that, Animasia has begun production on Kungfu Chicken with Hong Kong-based Agogo International and Neptuno. The series is expected to be completed in early 2012.

“With the MSC Malaysia Creative Multimedia Content Initiative, leading-edge local companies such as Animasia Studio have established and proven themselves as world-class players,” said Adam Ham, entertainment and media specialist at the Multimedia Development Corporation (MDeC).

MDeC is caretaker of the nation’s MSC Malaysia initiative, with a mandate to spearhead the country forward in information and communications technology.


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