Facebook moves closer to trademarking ‘face’

NEW YORK: Facebook has moved a step closer toward trademarking the word “face” — at least in certain contexts.

The company’s 2005 application with the US Patent and Trademark Office has received a “notice of allowance,” which means Facebook now has six months to show that it uses the trademark and pay a US$100 (RM320) fee, said Cynthia Lynch, administrator for trademark policy and procedure at the agency.