LOS ANGELES: The Walt Disney Co’s early release of its earnings report this month came down to a Dumbo move: The company made the information accessible through an easy-to-guess web address.
Disney didn’t plan on posting the link on its website until after the market closed. But a reporter at Bloomberg News found it with simple Internet sleuthing and reported results about a half-hour before the scheduled release, according to a person familiar with Bloomberg’s practices.
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