PETALING JAYA: The United Nations Children’s Fund (Unicef) is rallying Malaysian netizens to raise their “digital hands” to support its call to stop child abuse — the move is part of its two-month “Get on Board” campaign.
The campaign, which started in the middle of last month, is intended to drive home the need for better child protection to the Internet-savvy community.
A simple registration at the campaign website is all it takes to show your support, said Hans Olsen, the Unicef representative in Malaysia.
“The website is also a one-stop resource centre that provides knowledge, insights, advice and resources to engage, educate and empower adult and young people to protect children from abuse,” he said.
Those who support the cause are encouraged to spread the word and to create their own unique “hand” symbol to be used as a Facebook profile picture or on other social media sites in a show of solidarity across the country.
So far, thousands have signed up, said Olsen. He is happy with the response and hopes to achieve the target of 100,000 digital hands by Dec 10, which is when the campaign will end, in conjunction with Human Rights Day.
“We believe that child abuse can be stopped if people are empowered with the right knowledge, information and community support,” he said.