Stellar plans for Kre8tif! Awards event

PETALING JAYA: The Multimedia Development Corp (MDeC), in collaboration with partner X|Media|Lab (XML), has opened submissions for this year’s Kre8tif! Awards.

The awards will recognise and spotlight the most outstanding creative animation and multimedia work, as well as videogames, by Malaysian professionals, students and companies this year.

This the second time the event is being organised. Last year, players in the Malaysian creative industry vied for topspots across four main categories and 22 accolades.

Among the categories are Best Production for Animation/Visual Effects, Best Mobile Games, Most Promising Start-Up Animation Studio, Best Digital Comic and Best Game Design.

This year’s entries will be judged by some of the foremost practitioners of creative arts, from both academic and professional backgrounds.

Among them are Kamn Ismail, president of the Animation Society of Malaysia; Muid Latif, a renowned local web artist; and Bazil Akmal Bidin (better known as Buzz), a game developer and lecturer at Limkokwing University.

The finalists will be invited to the 2010 Kre8tif! Awards Night, happening on Dec 17, where the winners winners will receive their awards. They will also get the chance to mingle with the cream of the local and global creative industry.

Notable winners from last year’s Kre8tif! Awards include Elemental Venture Sdn Bhd, winner of the Best Production award for its on Stadium Astro’s Beijing Olympic 2008 campaign; Wasp Studio Sdn Bhd, winner of the Best (Overall) Commissioned Work award for the alternate-reality anime series LaMB, which is the first Animax original production to be shown in high definition (HD); and Kromosomlab’s Eicak which won for Best Digital Artwork (Environmental & Layout).

Conference too

Aside from the awards, there is a Kre8tif! Digital Content Conference. This year’s theme is “Back 2 Basix” and will be held from Dec 15-17 at the Putrajaya International Convention Centre.

The participants will engage with more than 30 creative content experts from Malaysia and abroad, including Zareh Nalbandian, co-founder and CEO of animation studio Animal Logic, which animated the recent Legend of the Guardians: The Owls of Ga’Hoole.

Also there will be Alexander Laurant, an art director who has worked on Hollywood blockbusters such as the Star Wars series, Saving Private Ryan and The Day After Tomorrow.

Another is Alan Mun-Onn Chan, technical director for Sony Pictures and a Malaysian creative industry professional who has managed to break into Hollywood. He has worked on Titanic and The Lord of the Rings as a special effects director.

MDeC chief executive officer Datuk Badlisham Ghazali said he is pleased to see the stellar line up of speakers and activities planned for the conference.

“It is truly a testament to how far the local creative industry has developed that we can host our very own industry awards night, and we look forward to unearthing even more promising talent,” he said.

To see if you’ve got what it takes to go head-to-head with the best creative minds in Malaysia, visit the Kre8tif! 2010 official website — — and submit your entry before the closing date, Nov 22.

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