More success on the cards for Zebra

  • Technology
  • Wednesday, 03 Nov 2010

PETALING JAYA: US-based Zebra Technologies Corp has put its ZXP Series 8 card printer on the local market. It enables its user to print on plastic cards and smartcards with ease.

The printed cards can be used in various applications, including employee identification badges. Zebra is targeting the printer at vertical market sectors, such as manufacturing, healthcare and education.

It is capable of laminating both sides of a card simultaneously and perform edge-to-edge printing. On traditional card printers, Zebra said, there must be a white border because printing right up to the edge with such devices would damage the printhead.

With the ZXP Series 8, users can also print on uneven card surfaces, such as smartcards with their embedded data strips or chip.

Zebra’s device offers 304 dots-per-inch print resolution. It said the printing solution also offers better durability and prolonged card life, by preventing the image fading and dye migration that can occur with normal card use.

It is available in single- or dual-side printing configurations, with magnetic encoding, smartcard encoding, as well as single- and dual-side lamination capabilities.

The single-side lamination model retails for US$4,395 (RM14,000).

Zebra has expanded its business in the Asia-Pacific region tremendously, said Ram Ramaprasad, its director of product management.

Last year, 11% of its worldwide revenue of US$804mil (RM2.6bil) came from the Asia-Pacific region. And, Malaysia is one of its biggest markets in the sector.

Due to this positive response, Zebra opened a sales office in Kuala Lumpur recently.

“We hope to have five sales and administration staff members by year end. The office will be working closely with our regional distribution centre in Singapore,” Ram said.

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