Consumers say in-store 3D experience more amazing than in cinemas

Consumers say they are being blown away by in-store 3D TV demos, more so than when they go to the cinema to view a film in 3D.

“Since high-quality digital 3D has been available in the theaters for a few years now, consumers have come to expect impressive effects that are worth the price of admission,” said Ross Rubin, executive director of industry analysis for The NPD Group.