TOKYO: Nintendo’s president said efforts to boost Wii sales ahead of Christmas will focus on limited deals in co-operation with retailers and special packages that add game software or other products to give buyers a feeling of a discount — not an outright price cut.
Satoru Iwata’s remarks come as the Kyoto-based maker of Pokemon games and the DS handheld machine reported its first six-month loss in seven years, hit by a strong yen and falling sales of its mainstay game machines.
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