BEIJING: East Asia is the world’s electronics factory, yet unless they are Japanese, producers are largely anonymous. Now HTC Corp, a Taiwanese maker of smartphones, is moving out of the shadows and trying to establish its own brand name as it competes with Apple’s iPhone.
HTC supplies US carriers Verizon, Sprint and T-Mobile but says a year ago only one in 10 Americans knew its name. With the help of marketing by cellular carriers and HTC’s own TV ads during the baseball World Series, HTC says that number is up to 40%.