MAS launches augmented reality app for iPhone


PETALING JAYA: Malaysia Airlines and the air transport IT specialist, SITA, announced that the airline’s MHdeals application, the first app using augmented reality to be launched by an airline, is now available for free download from the Apple App store.

The app allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales, a press statement said.

“Augmented reality applications are new and still experimental, and trying out new ways to interact with customers and to provide functionality in a consumer-friendly way is part of the process,” said Jim Peters, SITA chief technology officer who heads the SITA Lab facility which worked with Malaysia Airlines on developing the application.

MHdeals uses the GPS (global positioning system) on the iPhone to determine the user’s location and then displays the nearest airports from which they can access flight deals.

By simply holding the phone in front of them, the user can identify surrounding airports and select one to view the latest flight offers. Passengers can then book their flights through the MHmobile site which SITA Lab developed and launched for Malaysia Airlines last year.

To watch a video on how MHdeals works, visit bit.ly/a8hY7O.

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