MAS launches augmented reality app for iPhone

PETALING JAYA: Malaysia Airlines and the air transport IT specialist, SITA, announced that the airline’s MHdeals application, the first app using augmented reality to be launched by an airline, is now available for free download from the Apple App store.

The app allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales, a press statement said.

“Augmented reality applications are new and still experimental, and trying out new ways to interact with customers and to provide functionality in a consumer-friendly way is part of the process,” said Jim Peters, SITA chief technology officer who heads the SITA Lab facility which worked with Malaysia Airlines on developing the application.

MHdeals uses the GPS (global positioning system) on the iPhone to determine the user’s location and then displays the nearest airports from which they can access flight deals.

By simply holding the phone in front of them, the user can identify surrounding airports and select one to view the latest flight offers. Passengers can then book their flights through the MHmobile site which SITA Lab developed and launched for Malaysia Airlines last year.

To watch a video on how MHdeals works, visit

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Tech News

Tesla beats profit and revenue estimates, delays Semi launch
McDonald's creates new unit to focus on global digital app
EV maker Lucid rises in Nasdaq debut after merger with Klein-backed SPAC
Tether executives said to face criminal probe into bank fraud - Bloomberg News
Commission starts legal action against 23 EU countries over copyright rules
PayPal to research transactions that fund hate groups, extremists
EU gives Google 2 months to improve hotel, flight search results
Facebook and tech giants to target attacker manifestos, far-right militias in database
Language learning app Duolingo raises price range for IPO
Bitcoin surges amid short covering, speculation over Amazon plan

Stories You'll Enjoy