Maxis aims for bigger share of mobile ad market


KUALA LUMPUR: Maxis Bhd is aiming for a huge slice of the mobile advertising market with the launch of “myDeals,” its new next-generation permission-based mobile advertising.

The advertising is carried via Vienna-based Out There Media’s multi-channel mobile advertising marketplace technology called “Mobucks.”

Maxis’ chief operating officer Jean-Pascal van Overbeke said that with Malaysia projected to have 42.5 million mobile subscribers by 2014, the mobile advertising industry is enjoying strong growth.

The global mobile advertising sector is estimated to grow to US$16bil (RM54bil) by 2015.

The increasingly simplified use of mobile Internet with handheld smartphones provided big potential for this huge market, van Overbeke told reporters at the launch.

With the new services, he said advertisers can deliver targeted advertisements to their targeted audiences and get more effective responses.

“The good news for merchants is that myDeals is a complete service, serving the Out There Media mobile advertising marketplace technology over Maxis’ modernised network with combined consultancy service of both partners when it comes to tailored direct mobile marketing solutions,” he said.

Currently, 12 partners have signed up for the new services, including Malaysia Airlines, Colgate-Palmolive, Panasonic and BMW.

“It is anticipated that the audiences of Maxis and Hotlink customers opting for myDeals will grow continuously along with the increase in use of mobile devices to perform more functions,” Van Overbeke said.

Maxis, he said, is also looking forward to offering integrated advertising services over seamless networking of mobile, wireless and residential broadband and IPTV (Internet Protocol Television) access. — Bernama

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Tech News

Facebook's oversight board to decide if Trump should stay suspended
U.S. panel asks FBI to review role of Parler in Jan. 6 Capitol attack
Russia detains allies of Kremlin foe Navalny in protest warning
Apple’s first headset to be niche precursor to eventual AR glasses
Satellite images to aid elephant conservation from space
Google signs deal with French media to pay for content
Jack Ma’s video chat prompts a US$58bil sigh of relief
Sources: Ant’s Malaysian e-wallet venture with CIMB in talks to raise US$150mil
Behind those dancing robots, scientists had to bust a move
The future of China’s most popular app WeChat is short videos and livestreaming, says creator Allen Zhang

Stories You'll Enjoy