Shoppers can now ‘try on’ watches on touchscreens


LONDON: Following the launch of Shiseido’s Digital Cosmetic Mirror, designed to virtually foresee what products would look like on your face, watch brand Tissot has teamed up with London department store Selfridges for a virtual shopping window.

Using the paper wristbands distributed outside the store, shoppers can point their arms at the cameras in the windows and choose any of the 28 watches of Tissot’s Touch collection on the touchscreens to see what they would look like on their wrists.

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