Pros and cons of the growing demand for smartphones

PETALING JAYA: The rapid adoption of smartphones is having a positive impact on the mobile industry, said Nokia Siemens Networks (NSN), a prominent telecommunications equipment supplier.

Torsten Leibner, NSN senior consultant on strategic differentiation, said the number of smartphone launches in the world has increased by 44%. Also, it is estimated that by next year, half the handsets sold will be smartphones.

The wide range of applications now sold on application stores for smartphones has created a spike in mobile data traffic, and this is expected to grow exponentially, according to NSN.

“There is now also a huge opportunity in mobile broadband because more people are using smartphones to connect to the Internet,” Leibner said.

Also on the increase, thanks to smartphones becoming more popular, are social networking sites and services, push e-mail and video content — which are all contributing to the explosion in online data traffic.

On the downside, this is putting increasing pressure on existing networks to handle the growing traffic.

NSN estimates that annual mobile data traffic worldwide will reach the 23-exabyte (or 23 billion gigabytes) mark by 2015 — the equivalent of 6.3 billion people downloading a digital book every day.

It said it has started helping operators to increase the efficiency of their mobile Internet network to meet such demands.

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