Football fans will be in for a treat when the Fifa World Cup 2010 starts next month, as network provider Maxis will be offering live coverage for all 64 matches and related content to all its subscribers nationwide.
Apart from the live-streaming of football matches, Maxis Broadband subscribers will be able to access full match replays online, live commentary, 2010 Fifa World Cup countdown, polling and even games like Fantasy Football.
On the mobile front, Maxis will offer exclusive streaming of all 64 matches and news features such as SMS and MMS alerts, as well as caller ringtones, wallpapers and themes.
For smartphone users, Maxis will also be offering free downloadable applications for iPhone, Android and Blackberry users. These applications will offer daily news, fixtures, results, country profiles, venue information, hall of fame and historical data.
According to Maxis chief operating officer, Jean-Pascal Van Overbeke, all the live matches will be available without users having to subscribe to the football content specifically. Users only need to be a subscriber of a broadband or mobile data package with Maxis.
While there is no subscription charge to get the 2010 Fifa World Cup on the mobile, there will however be the normal data charges that apply for each consumer, depending on the subscribed data plan.
Van Overbeke added that while all Maxis subscribers will be able to access the content, there is a prioritisation system in place that will give preference to people who log on earlier. This is to ensure that the users already logged in will get a smooth viewing experience.
This means that there will be a limit to how many users can be logged on at the same time, but according to Van Overbeke, there is no set limit and it would largely depend on network traffic in particular areas.