KUCHING: The Pacific Asia Travel Association (Pata) has launched Phase 1 of its new Tiga online intelligence services.
Developed jointly with Creative Advances Technology (Cat), Tiga (Travel Intelligence Graphic Architecture) offers Pata members and industry subscribers a new platform for obtaining a wealth of analyses, forecasts and statistics via the Pata website.
The launch coincided with the opening of the Pata annual meeting and tourism seminar here, hosted by Tourism Malaysia, an agency that promotes Malaysia domestically and internationally.
Tiga will, when fully operational, offer a broad spectrum of information relevant to travel and tourism industry professionals, such as international arrivals data, forecasts, flight frequencies and airline seat availability, hotel occupancy and revenue statistics, as well as broad economic data.
Users will be able to access Tiga at three levels, namely Basic (available to everyone), Advanced (available to registered users who are Pata members) and Premium (for registered users that pay a subscription).
Tiga phase 2 is scheduled for launch at the Pata Travel Mart in September. Phase 3 goes live in the first half of next year.
Pata chief executive officer Greg Duffel said: “Tiga is an interactive tool that enables more informed decision-making by travel and tourism professionals.”
“It is an integral part of our new-look website and reflects our determination to add value to our very broad range of membership benefits,” he said at the launch.
Tiga has emerged from a strategic partnership forged between Pata and Cat to provide innovative technology support.
Through this partnership Cat, a leading provider of online tourism solutions has expanded its standard online tourism architecture (SOTA) technology to create the Travel Intelligence Graphic Architecture platform.
This partnership seeks to foster the growth of innovative tourism through technology and collaboration.
Cat chief executive officer Rohizam Md Yusoff said the tourism industry continues to be fast growing and travel players have to look for ways to be better equipped and to customise the tourism business experience.
“Tiga provides the intelligent information with SOTA technology and we are delighted to see how the technology may now give real value to its tourism industry players by having pertinent information at their fingertips 24 hours a day,” he said. — Bernama