Mobile phones show it’s hip to be square


MOBILE makers are embracing compact, square mobile designs in 2010. The young, fresh designs are being targeted at young mobile users who want a compact phone that will fit into their pocket.

A range of mobile phones have been spotted sporting a square screen or square form-factors. Recently released phones rocking square looks include Nokia’s 7705 Twist, Sony Ericsson’s Experia X10 Mini Pro, and a phone called the Copy Nokla e81 made by a company called Nokla (with an l).

Motorola is reportedly gearing up to release its next Android-powered Motoblur handset — a square touchscreen slider with a full Qwerty keyboard. A leaked photo of the “square Moto” first appeared in Android-centric technology blog DroidDog on April 9. The yet-to-be-announced device reportedly runs on Android 2.1 and features Motorola’s proprietary social networking aggregating software, Motoblur.

In India, Mobile handset manufacturer Zen Mobile is trying to woo Indian consumers with a square-shaped device called the Z90. The 2.4in device was revealed on February 11 and comes with a touchscreen that swivels around to reveal a keypad.

In March 2010, a Chinese company by the name Shanzai released a square mobile phone called the Qiao Sheng A45. Like the Copy Nokla e81, the device pandered to image-conscious female customers with its integrated make-up mirror and pink lacquered finish.

Microsoft has also embraced the square factor with the April 12 announcement of its Kin One — a 67 x 67 mm “Social Phone.” Kin One packs in an almost-square touchscreen, a slide-out Qwerty keyboard and a palm-friendly slightly rounded form-fitted casing.

The square devices are mostly in the low to mid-range price bracket and seem to be targeted at consumers aged 15 to 35. — Relaxnews

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