PETALING JAYA: Satellite services are evolving from just providing bandwidth and enabling TV broadcasting, to data and video delivery via broadband Internet, Voice-over-Internet Protocol (VoIP), and mobile communications.
They are taking advantage of the exponential rise in mobile device adoption in Asia, which they regard as the key catalyst that is fuelling the region’s demand for satellite services.
These companies will be discussing this trend and other issues at the upcoming CommunicAsia2010 and BroadcastAsia2010 expos in Singapore, from June 15-18. There will be conferences, as well as a technology and applications showcase at the events.
Mobile Internet access and location-based services are some of the applications that the industry players see as growing and valuable forms of revenue streams.
In support of the trends, most handset manufacturers have launched smartphones that have the capability to access location-based services and the Global Positioning System (GPS). Revenues from the sale of such devices are projected to surpass US$14bil (RM48bil) in four years.
The recent trend of rising capacity demand for video services, in particular DTH (direct-to-home) TV broadcasting, is propelling the growth of satellite services operators.
TV is still an economical form of entertainment, especially during challenging economic times, and has helped Pay TV operators maintain revenue streams, as well as fuel widespread TV channels across Asia.
Asian countries exhibiting relatively low Pay TV-penetration rates include India, Indonesia and the Philippines. But this reflects promising prospects for global satellite players and many are making the move to explore business opportunities in these developing markets.
Satellite services providers also see business opportunities in helping to connect rural communities, that are beyond the reach of terrestrial telecommunications infrastructure, with cellular backhaul services.
Among the exhibitors at CommunicAsia and BroadcastAsia will be leading satellite companies, including Malaysia’s Measat Satellite Systems Sdn Bhd.
“Participants will learn about the latest products, services, industry trends and insights offered by the world’s best,” said Victor Wong, project director of communications events at Singapore Exhibition Services, which organises CommunicAsia and BroadcastAsia.
For more information, go to www.communicasia.com or www.broadcast-asia.com.
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