PETALING JAYA: More than 180 Foursquare users converged on a coffee outlet in Damansara Uptown here to celebrate Foursquare Day.
Blogger Carolyn Chan, who helped organise the event, said Foursquare Day is a global community event.
“It is an opportunity to promote the location-based service to new users, as well as to let its community members meet and interact with one another,” she said.
Foursquare allows people to track places they’ve visited and share their experiences with one another.
Available via popular smartphones, like the iPhone and Blackberry, users of the service check in at locations to gain “badges” to mark their achievements.
Foursquare Day is based on the date 4/16 (April 16) — where the square root of 16 is 4.
“Rather than just rounding up users at one spot for a “swarm” badge (earned when 50 or more people check in at one a location), we decided to spice things up on Foursquare Day by organising a scavenger hunt,” Chan said.
The participants were split into five teams and tasked with checking in at shops around Damansara Uptown, using their GPS-enabled smartphones and gathering clues left on Foursquare to find out their next stop before returning to the starting area.
According to Chan, the event also helps to create better awareness amongst local businesses on the value of tapping into location-based services to promote their products and services.
“Many businesses are still unaware of Foursquare and its potential as a platform to engage their customers by offering specials to clients who frequent their shops or offices,” she said.
The event was organised by a group of bloggers and social media advocates. More of such events are being planned.
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