Pikom cuts PC Fair to twice a year

PETALING JAYA: The Association of the Computer and Multimedia Industry of Malaysia (Pikom) is holding two PC Fairs instead of the usual three, this year.

The PC Fair this year will be held in Selangor, Johor, Perlis, Kedah, Kelantan, Terengganu, Penang and Malacca this month; and in the same states in August. The traditional PC Fair in December has been cancelled.

Pikom chairman C.J. Ang said many consumers typically hold off their IT purchases until the cash-and-carry events, making it difficult for vendors at the PC Fairs to achieve consistent sales throughout the year.

“The PC Fairs lead to spikes in sales over the year and troughs for the rest of the time. In between the events, there is very little sales done by our members. Our members prefer more consistent sales because some are listed on stock exchanges and are judged on their quarterly performance,” Ang said.

He said Pikom members hope that the holding of one less PC Fair (each year) will help stabilise their sales volumes.

“As far as we are concerned, the PC Fair generates additional demand. I would not be surprised if our members ask us to reinstate the event to three times a year after this,” said Ang. — STEVEN PATRICK

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