The clampdown coincides with growing interest from Chinese gamers and companies in PUBG, which has sold more than 13 million copies this year and is published by South Korea
The world’s hottest videogame is set to be shut out of the biggest market.
A Chinese gaming association said in an announcement posted online that PlayerUnknown’s Battlegrounds is too bloody and violent for sale in the country. The gladiator-style mentality of the computer game – where competitors kill each other until only one remains – deviates from the values of socialism and is deemed harmful to young consumers, according to the China Audio-Video and Digital Publishing Association.
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