Balmain designer to participate in Kim Kardashian's Hollywood app game


  • TECH
  • Wednesday, 09 Dec 2015

Chic element : The latest update to the app involves players having to participate in fashion shows and photo shoots to become the new Balmain ambassador.

Olivier Rousteing, the French designer of the Balmain fashion house and friend of Kim Kardashian, has joined in on the reality TV star's successful mobile game entitled Hollywood. In the game app, Kardashian coaches players on how to make their way in Hollywood and become part of the celebrity world.

The latest update to the app, revealed by WWD, involves players having to participate in fashion shows and photo shoots to become the new Balmain ambassador. In addition, the young designer has created 20 digital replicas of women's runway looks from the brand's fall 2015 collection as well as 10 men's outfits.

The collaboration will also include a cameo appearance by Rousteing himself in navy blue and white attire. The Hollywood game has reached over 40 million downloads since its launch in June 2014. — AFP Relaxnews

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