PETALING JAYA: Malaysia's first women's radio station Capital FM 88.9 is all set to sizzle the airwaves as it begins its broadcast from 6am Thursday.
Joining the stable of radio stations under Star Radio Group, the all-new Capital FM is the only radio station that provides women a voice and a hub to exchange thoughts and opinions.
Capital FM 88.9 features a handpicked line-up of celebrity presenters, namely Asha Gill, Joanne Kam, Xandria Ooi, Patricia K, Sheela Haran, April Kuan, Joey G and Liang, who will each bring their own flavour to offer different dimensions to the radio station.
Targeted at urban women in the Klang Valley aged between 25-35, the station aims to be a platform for women's issues.
"Capital FM has been tailored to meet the needs of women. To be a friend and confidante. Women empowering women in their daily lives,” said Star Radio Group deputy chief broadcasting officer C.K. Tan.
"Our driving goal is to connect with women by addressing their emotional and intellectual needs, to enhance the quality of their lives and their communities."
Star Radio Group chairman and Star Publications (M) Bhd group managing director/CEO Ho Kay Tat credited Capital FM's unique tagline Women - The New Capital - to Star Publications (M) Bhd executive deputy chairman Datuk Vincent Lee, who coined it as a tribute to and in recognition of the value and importance of women.
"The carefully tailored segments and sensational line-up of deejays are testament to the station's promise to deliver what women truly want," said Ho.
"We are also very confident that the content and music will be appealing and thought-provoking enough for even the men to tune in."
Capital FM programme consultant Aanont Martin Robert Wathanasin, better known as Non, said the station's predominantly female deejay line-up was deliberate as "Capital FM is a real radio station for real women.
"The deejays are women who are at different stages of their life, and will offer their own insight and perspectives during their segments," he said.
"We also hope to develop a sense of community with our listeners. The station's message to our listeners is - we are women, we hear you, we listen to you, and we want you to speak up."
Non added that Capital FM is an unformatted radio station, with its playlist mainly skewed towards urban adult contemporary music, with an injection of the occasional long-lost favourites and great tracks from each decade beginning with the 80s.
* Read Thursday's Star2 to find out more about Capital FM's deejays and the segments they will be hosting.