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Monday January 25, 2010

Kavita to launch her own clothing line

PETALING JAYA: Model, entrepreneur and former beauty queen Kavita Sidhu is adding another feather to her cap — she will be launching her own clothing line come March.

Kavita: ‘I feel it is the right time to try something innovative’

The former Miss Malaysia who is also an actress, TV host and film producer, recently sealed a deal with a top eco-friendly clothing manufacturer and exporter from India to produce her resort wear collection.

Kavita said the STYLO Fashion Grand Prix KL would be the launching platform for her debut collection comprising some 40 pieces, including jeans, swim wear and beach outfits. The fashion event would take place at the end of March in conjunction with the Malaysian Formula One Grand Prix.

Kavita said she was pleased to work with Shahi Exports Pvt Ltd, which manufactures and exports ready-made garments for the international market.

“They work with top brands worldwide such as Gap, Guess and Abercrombie & Fitch. I have been looking for a good manufacturer that uses the latest creative technology and can design what I want.

“Creative technology for fashion is the way to go. My idea is to come up with a modern collection using natural fibres,” said Kavita, who was in India recently to seal the deal.

Kavita said she decided to venture into fashion designing given her experience and also after encouragement from friends.

“I feel it is the right time to try something innovative. My clothing line will be locally-inspired but trendy and international at the same time. The key is to make it affordable and of good quality,” she said.

When contacted in India, Shahi Exports director T. Subhash said they were excited to work with Kavita’s company which was their first partnership with a Malaysian company.

“We do a mix basket of all, be it big or small companies. The design capability increases when you have a mix.”

On their eco-friendly approach, Subhash said they were certified to manufacture organic products and followed strict regulations.

The Asian fashion market, he added, could not be ignored as it had vast potential given its affordability.