M10 Residency by Sendayan Group made the Sarawakian dream of quality, affordable landed homeownership a tangible reality.
FOR many families, securing landed homeownership is the ultimate goal, yet for the lower (B40) and middle (M40) income groups in Sarawak, this aspiration often felt unattainable.
This reality shifted dramatically with the award-winning M10 Residency, where the dream of owning a quality home was realised through the joint-venture initiative of Sendayan Ventures Sdn Bhd and Sumberdyna Sdn Bhd and the direct support of the Sarawak Government.
This project reflects a narrative of how a passionate team, guided by a clear purpose and supported by government partnership, created a development that epitomises modern living with a sustainable design concept. It seamlessly integrates affordability, functionality and aesthetic appeal, establishing a high-value benchmark for accessible housing in the region.
The living room — a comfortable centrepiece for family life, perfect for rest and gathering.
Purposeful partnership
The Sendayan Group of Companies is driven by a strong vision to build for the people and a mission to provide quality and valuable properties. This core philosophy is captured in the commitment, as articulated by Sendayan Ventures Sdn Bhd director Louis Ting, “We build homes with care, not just houses for sale.”
“We want to make quality homeownership accessible to Sarawakians, especially the B40 and M40 groups,” said Ting.
The project’s success was firmly secured through its close alignment with the Sarawak Government’s Sri Pertiwi Affordable Housing Scheme. This collaboration redefined accessible landed living by granting crucial operational advantages, including fast-track approvals and preferential treatment on electricity capital contributions, which effectively minimised compliance costs.
This collaborative success proves that landed affordability can be achieved through the right ecosystem, balancing policy facilitation, smart design and efficient project management. By navigating these challenges successfully, M10 Residency has demonstrated that high-quality, sustainable landed homes are indeed viable for this demographic.
“This achievement sets a new benchmark for future affordable housing projects in Sarawak and inspires policymakers and all stakeholders - proving that when there is a will, there is a way. It also reinforces Sendayan’s role as a trusted partner in nation-building by delivering on the government’s vision for accessible homeownership.”
Green landscapes for the community to enjoy nature’s beauty — creating moments of calm in daily life.
Beyond expectation
M10 Residency is strategically situated at Mile 10, Jalan Landeh, striking a balance between convenience and tranquility — located just 2km from Kota Padawan and 11km from Kuching International Airport. The development comprises 57 units of double-storey Sri Pertiwi homes, each secured with a landed strata title.
Affordability was achieved through smart, efficient design, not mere cost-cutting. The architectural layouts were optimised to eliminate wasted space, while the team utilised durable, cost-efficient materials to manage expenses without compromising quality.
The project offers exceptional value for the price point of just RM295,000. The homes feature a generous built-up area of up to 1,178 sq ft, substantially exceeding the standard size for affordable housing and include three bedrooms and three bathrooms.
Natural light fills the kitchen, forming the home's central hub while embodying M10 Residency's energy-saving design.
Furthermore, the design incorporates a green living philosophy, maximising natural light and ventilation. This energy-saving design not only lowers long-term utility costs for residents but also minimises the development’s environmental footprint. This focus on liveability provides comfortable, spacious family housing, establishing M10 Residency as the synonym of “exceptional value” and “extraordinary.”
“The overwhelming success of this approach is evidenced by the fact that all units were quickly sold off, validating M10 Residency's high demand and strong value proposition.”
This commitment is validated by the encouraging feedback from residents. Ting confirmed the positive impact: “We’re delighted to receive heartfelt comments from our homeowners.”
“Many have shared that for the price they paid, the design and size of M10 Residency exceeded their expectations — they see it as real value for money. Their appreciation towards the Sarawak Government’s initiative and Sendayan’s commitment in delivering affordable housing with modern design and comfortable living means a lot to our team.”
Crisis response
The M10 Residency development also demonstrates tenacity and resilience. The project was constructed during the highly challenging Covid-19 lockdown, requiring the team to navigate severe disruptions in both material supply and manpower.
Reflecting on this defining experience, Ting shared the ultimate triumph of dedication: “Covid-19 lockdown tested us — but it also brought out the best in our people.”
He explained that the team adapted quickly, leveraging digital tools for coordination, maintaining close communication and ensuring work continuity while keeping everyone safe; they also strategically adopted locally produced materials to stabilise costs and shorten delivery times.
“M10 Residency became a symbol of resilience, dedication and passion - proof that determination can overcome crisis.”
Sustainable living and community
M10 Residency’s vision extends well beyond mere financial accessibility. It embraces a green living philosophy, integrating the development seamlessly with its surroundings to promote resident well-being and long-term community health.
The location promotes a harmonious lifestyle: surrounded by lush greenery and situated near the Semenggoh Nature Reserve. The development's landscaped green spaces provide residents with a natural retreat to escape urban stresses while encouraging physical activity, relaxation and quality family time. By integrating nature into everyday life, M10 Residency fosters a deeper connection between residents and the environment, contributing to a healthier, more balanced lifestyle.
M10 Residency is designed as a gated community, ensuring security and peace of mind. It actively fosters a strong social spirit through shared green spaces and local initiatives like the promotion of gotong-royong (mutual cooperation). This community-driven approach strengthens neighbourly bonds and helps reduce maintenance and management costs, making the entire community more sustainable and affordable for all residents.
Dignified living
M10 Residency represents hope, stability and dignity for its homebuyers. “Every Sarawakian can own a home now.”
“It symbolises what is possible when genuine heart meets smart design, proving conclusively that quality, space and affordability can coexist,” Ting highlighted.
He added: “M10 Residency is a community designed to connect, where families flourish amid lush green spaces, turning ordinary living into an extraordinary reality.”
He concluded that it also reinforces Sendayan’s long-term commitment to sustainable, people-centred growth and community well-being.”
To find out more about the developer and their projects, visit their Facebook page: https://www.facebook.com/sendayangroup
