Held at the iconic Stadium Merdeka, RIUH x ASEAN Marketplace with QSR Brands brings together Aseans creative pulse, showcasing music, design, and community till Oct 26.
SINCE Oct 17, Kuala Lumpur has been buzzing with colour, rhythm, and creativity as the RIUH x ASEAN Marketplace with QSR Brands lights up the city till Oct 26.
Organised by MyCreative Ventures, the 10-day festival invites Malaysians to experience the region’s creative energy through poetry slams, stand-up comedy, immersive art, and electrifying live performances.
At the heart of it all sits the festival’s main draw — the RIUH x ASEAN Marketplace with QSR Brands, unfolding at the iconic Stadium Merdeka.
The three-day event which kicked off on Oct 24, brings together creative brands from Malaysia, Indonesia, Brunei, Vietnam, and Myanmar — all under one vibrant roof, turning the venue into a dynamic melting pot of artistry, innovation, and entrepreneurial flair.
Visitors can look forward to creative showcases, exclusive brand collaborations, and family-friendly activities that bring Asean culture to life in bold, fresh, and exciting ways.
Bigger, bolder marketplace
This year’s edition takes things up a notch. For the first time, RIUH joins forces with QSR Brands, the name behind KFC and Pizza Hut, merging creative retail with Malaysia’s favourite comfort food.
The numbers speak for themselves: 57 vendors across food, beverage, and lifestyle categories have taken over Stadium Merdeka.
You won’t want to miss the F&B zone, where bites like crispy chicken tenders, hearty fried koay teow, and indulgent desserts steal the spotlight.
Visitors can check out more than 50 vendors offering everything from local delicacies to handcrafted products.
If you need to quench your thirst, take your pick from zesty cold-pressed juices to velvety handcrafted matcha among the many options.
The Marketplace is also a treasure trove of artisanal finds — handmade crafts and creative goods that spotlight the incredible talent of local makers and entrepreneurs.
Lifestyle brands are just as much of a hit. Check out handmade accessories, stylish home decor, artisanal skincare, and eco-friendly fashion.
Among the crowd favourites are cool, funky designed tee, art prints, and sustainable lifestyle pieces.
Weekend to remember
Over three unforgettable days, the RIUH x ASEAN Marketplace with QSR Brands stage keeps the energy soaring with more than 30 live performances from both local and regional acts.
Highlights include 90s rock icons Estranged, multi-instrumentalist Belle Sisoski, and chart-topper Saint Kylo, alongside Malaysian K-pop idol Isaac Voo, plus a special performance by Malaysian hip-hop legend Joe Flizzow.
Malaysian singstress Aina Abdul was one of many performers who thrilled crowds onDay 1 of RIUH x ASEAN Marketplace with QSR Brands.
Singapore’s Alyph and Abang Sapau, Brunei’s jazz ensemble Elisha Tiga Eksperiment, Indonesia’s Parade Hujan and Reality Club, as well as Filipino indie rockers Hey June! are among the many performers who are adding a cross-border flair to the festival.
Creativity doesn’t stop at the stage — visitors are rolling up their sleeves for over 20 workshops, trying their hand at wau making, batik painting, and mengkuang weaving, or soaking up the vibes at live poetry sessions.
Flavourful festival
In their first-ever collaboration with RIUH, QSR Brands brings a delicious twist to the event.
Their pop-up booths and community spaces offer an engaging mix of good food and good vibes — a true celebration of Malaysian togetherness.
Many families are flocking to the KFC and Pizza Hut booths, snapping photos with the beloved mascots and enjoying a host of fun-filled activities.
Uniting Asean through creativity
With over 30,000 visitors expected across three days, RIUH x ASEAN Marketplace with QSR Brands cements its place as one of the region’s most exciting celebrations of creativity and culture.
For many creators, the regional platform opens doors for creative brands to connect, collaborate, and share their work with audiences far beyond their own borders.
RIUH x ASEAN Marketplace with QSR Brands has drawn thousands to Stadium Merdeka, uniting communities through cultural performances, local entrepreneurship, and immersive experiences.
Through platforms like this, MyCreative Ventures continues to build bridges between makers, buyers, and creative communities — sparking collaboration, igniting new opportunities, and powering Asean talent onto the global stage.
So if you haven’t dropped by RIUH x ASEAN Marketplace with QSR Brands yet, now’s the time. The festival runs until Oct 26, with more performances, hands-on workshops, and regional gems waiting to be discovered.
