RICHMOND Asia Group is an investment-led developer with a focus on high-value hospitality assets and landmark projects.
Guided by a strategy rooted in purpose and long-term value, the group is reimagining real estate for a new generation of investors.
At the core of its growth is a strong network of industry experts and global partners. This collaboration empowers the group to deliver integrated solutions tailored for investors seeking strong financial returns, distinctive quality and locale-inspired experiences.
Led by Richmond Asia Group chief executive officer and executive director Aaron Yap, who has over 25 years of experience in the industry. With his forward-thinking approach, the group is committed to redefining Malaysia’s premium real estate landscape while building lasting value for investors and partners.
Icon in the making
Situated in the heart of the city centre, this landmark project offers a limited collection of 199 hotel suites.
As the group unveils its new brand identity, it is also launching a flagship development: Richmond Estelar. This project reflects the group’s forward-thinking and hospitality-led investment strategy in the Kuala Lumpur City Centre.
This landmark project blends the prestige of international hospitality with the strength of fully managed, income-generating real estate.
Situated in the heart of the city centre, the development offers a limited collection of 199 hotel suites.
Additionally, land of this calibre is hard to come by in today’s market, which makes its exclusivity not only a premium investment but a legacy asset in Malaysia’s most coveted business and tourism district.
Slated for completion in 4Q 2028, the development will feature the country’s first glass-bottomed cantilever pool with a waterfall on a rooftop garden terrace, setting a new benchmark for design-led urban living.
Complementing this is a Michelin-starred sky restaurant, designed to serve as both a cultural hub and revenue generator. From intimate live performances to immersive dining showcases, the restaurant is envisioned as a vibrant stage for lifestyle and investment durability.
From landscaped terraces to its green-certified design, every element at Richmond Estelar is attuned to comfort, sustainability and high-occupancy performance, ensuring it remains liveable and investment-worthy. Tailored for global investors who value both lifestyle and performance, every suite features refined interiors and curated touches that elevate modern living.
“This is more than a property; it’s a lifestyle asset — one that’s crafted to perform, appreciate and serve its owners for generations,” said Yap.
Richmond Asia Group chief executive officer and executive director Aaron Yap.
Rethinking real estate for a new class of investor
Richmond Asia Group has strategically pivoted towards hospitality-led investments, anchored by partnerships with world-class hotel brands.
Richmond Estelar is partnered with world-class international hotel brand, Barcelo, one of Spain’s largest and Europe’s most established hospitality groups.
With a legacy spanning nearly a century, and a global portfolio of 300 hotels in more than 30 countries, the brand carries a reputation synonymous with international standards and operational excellence.
In addition, the group also develops properties from the ground up to meet global hotel specifications, integrating technical design, back-of-house infrastructure and operational standard operating procedures that ensure exceptional service and performance.
Data has consistently shown that branded hotels in prime locations deliver stronger yields, greater resilience and long-term value compared to traditional real estate assets.
Amid Malaysia’s rising tourist arrivals and domestic investor base, Yap shared that Richmond Asia Group identifies both a gap and an opportunity for the developer.
“We’re here to bridge the gap between rising investor expectations and the quality of product in the market,” he said.
“High-net-worth individuals aren’t just looking for assets, they’re seeking experiences and enduring returns. That’s the space we’re entering.”
Focused on quality over quantity, the group prioritises thoughtful design, market intelligence and recurring income strategies that reward investors with sustainable growth.
The upcoming Richmond Estelar development reflects a forward-thinking and hospitality-led investment strategy in the Kuala Lumpur City Centre.
What’s next
Looking ahead, Richmond Asia Group aims to redefine Malaysia’s investment landscape, with a goal to launch 20 hospitality-led developments within eight years, generating a potential RM8bil in gross development value.
The vision is to create lasting returns for investors while making a meaningful impact on communities.
In just two years, the developer has already secured partnerships with five world-class hotel brands, laying the foundation for its future pipeline.
With this momentum, it is poised to deliver transformative projects across several prime developments, such as:
- Jalan P. Ramlee, Kuala Lumpur: A landmark mixed-use development with commercial spaces, luxury residences and a world-class hotel;
- Mount Austin, Johor Baru: Positioned as the gateway to a premier urban hub, elevated lifestyle and investment opportunities in one of the city’s dynamic precincts; and
- Stulang Laut, Johor Baru: Offers unmatched connectivity and elegance, strategically located next to the upcoming Rapid Transit System (RTS) Link station.
Through high-calibre partnerships and meticulously structured investments, the group is laying the foundation for what it calls “timeless legacy creation”.
Each forthcoming project will embody the developer’s commitment to elegance and resilience in making a destination of distinction and pride.
For more information, visit www.richmondasiagroup.com.
