Mydin area manager M. Satiyakumar handing over a box of mandarin oranges and a prosperity tray to winner Yeong Choy Lian (second from left) in the presence of her family and Mydin branch-in-charge, S. Yuganeswaran in Batu Caves, Gombak,Selangor, on Jan 29.
Mydin spreads CNY cheer with vibrant lion dances
IN CELEBRATION of the Year of the Snake, Mydin Mohamed Holdings Bhd (Mydin) launched its Kongsi Meriah campaign, an initiative designed to honour Malaysia’s rich cultural heritage while fostering unity among its diverse communities.
A highlight of the campaign was a unique contest that gave 28 lucky customers the opportunity to host a vibrant lion dance performance in their own homes.
The lion dance, a cherished tradition during Chinese New Year (CNY), symbolised prosperity and good fortune.
Competition winner A. Surren (right) and his family, together with (from left) Mydin mall manager Amir Affendy Abu Bakar, Mydin branch manager Tunku Mahmud Azhan Tunku Mohd Kamal and Mydin northern region executive director Azmin Saduruddin participating in the yee sang tossing in Gelugor, Penang on Jan 29.
Recognising its cultural significance, Mydin, in collaboration with The Star, organised a contest where customers who spent a minimum of RM118 in a single receipt at any Mydin outlet stood a chance to win a free lion dance performance at their residence.
Competition winner Goh Eng Guan (centre) and his family posing with Mydin Selayang branch manager S. Ruby Saral and department manager Wan Nor Zila Wan Sulaiman before the lion dance performances in Batu Caves, Gombak, Selangor on Feb 2.
This initiative not only brought festive cheer directly to customers but also served as a token of appreciation for their unwavering support.
Mydin managing director Datuk Ameer Ali Mydin emphasised the company’s dedication to promoting unity within the nation’s diverse communities.
Mydin area coordinator Kuldipjeet Singh handing over a box of mandarin oranges to competition winner Tiong Wue Peang in the presence of her family and his team in Teluk Intan, Perak on Jan 30.
Reflecting on the success of the previous year’s contest, he shared, “We received very positive and encouraging feedback from this creative competition initiative.
“Therefore, we decided to continue the competition as a way of showing appreciation to our loyal customers while also fostering a spirit of togetherness within Malaysia’s multicultural society.”
Competition winner Lee Chee Leong and his family (centre) celebrating his win of a free lion dance performance at his home together with Mydin Kajang branch managers and their team in Kajang,Selangor on Feb 2.
Heartwarming customer experiences
The joy of the winners highlighted the impact of the Kongsi Meriah campaign.
Competition winner Tan Nyom Khim (third from left) and her family posing for a photo after receiving a hamper, mandarin oranges and the gift of a lion dance performance from Mydin, presented by Mydin Subang Jaya branch manager Azlina Mat Kassim in Petaling Jaya, Selangor on Jan 31.
Administration executive Yeong Choy Lian, 40, from Batu Caves, shared, “I can’t believe I won this competition. I will give this lion dance performance to my best friend as part of the celebration.”
Lorry driver Goh Eng Guan, 62, from Selayang, said, “I’m so happy to have won this competition just by spending RM200 at Mydin Subang Jaya. This lion dance will be performed for my family in celebration of CNY.”
Competition winner Cheah Kah Wen (right) with his family participating in the tossing of yee sang after receiving mandarin oranges and a hamper from Mydin Subang Jaya branch manager Azlina Mat Kassim in Shah Alam, Selangor on Jan 31.
Senior executive Cheah Kah Wen, 35, from Shah Alam, said, “This year is truly a lucky year for me as I’ve won a lion dance performance. I’m grateful because my family will get to witness the lion dance at our own house this year.”
Competition winner Tan Yee Lian (centre) together with her family, Mydin Mutiara Rini branch manager S. Mohan (left) and Mydin Johor branch area coordinator Nik Azahari Nik Asmady (right) posing for a group photo after receiving her gift of a free lion dance performance at her home in Johor Baru on Feb 1.
Similarly, other winners expressed their delight in bringing the festive tradition into their homes, creating memorable experiences for their families and neighbours.
As part of the celebration, the Mydin team also handed over a hamper, a prosperity tray and a box of mandarin oranges to the winners while joining them in the tossing of yee sang.
(From left) Competition winner Tenh Liu Suan and his family participating in the yee sang tossing together with (from right) Mydin Tunjong branch manager Norashid Suratman and Mydin Kelantan area manager Roszaliza Mat Nawi in Kota Baru, Kelantan on Jan 31.
Adding to the festive cheer, the God of Prosperity also shared lighthearted moments with the families, spreading joy and blessings for the new year.
Additional rewards
Beyond the lion dance performances, the campaign also offered customers the chance to win up to RM8,880 worth of prizes.
Competition winner He Chang Hong (third from right) and his family celebrating their gift from Mydin of a free lion dance performance together with Mydin Taman Saga branch manager Muhamad Waliyuddin Abd Aziz (third from left) and his team in Alor Setar, Kedah on Jan 31.
In collaboration with The Star, Mydin introduced the ‘Snake Board Game,’ an engaging activity where participants had the opportunity to win a ‘Supermarket Sweep’ and redeem vouchers, coupons and various attractive offers through the MydinRewards app.
Master Edward Chung (centre) with his family celebrating their win during Mydin’s ‘Kongsi Meriah’ campaign for the free lion dance performance in Sabah on Jan 31.
This comprehensive approach ensured that every customer had the chance to partake in the festive celebrations and feel appreciated.
Through the Kongsi Meriah campaign, Mydin exemplified its commitment to cultural appreciation and community unity, reinforcing its position as a preferred destination for Malaysians celebrating CNY.
Mydin area manager M. Satiyakumar handing over a box of mandarin oranges and a prosperity tray to winner Yeong Choy Lian (second from left) in the presence of her family and Mydin branch-in-charge, S. Yuganeswaran in Batu Caves, Gombak,Selangor, on Jan 29.
Lucky winner Hang Yoke Teng posing for a photo with his family and Mydin Meru Raya branch manager H. Saravanan (left) in Chemor, Perak on Feb 2.
Lucky recipient Wong Yeong Shen with Mydin eremban 2 branch manager S. Santhasivam (third from left) in Tampin, Negri Sembilan on Feb 4, before the lion dance performance gifted by Mydin during its ‘Kongsi Meriah’ campaign.
Lucky winner Connie Tan Siaw Lin (centre) together with Mydin Meru branch manager H. Saravanan participating in yee sang tossing in Ipoh, Perak on Feb 5.
Competition winner Ng Su San posing for the group photo with Mydin Gong Badak branch manager Zairi Hisham Harun (back row, second from right), Mydin Kuala Terengganu branch manager Hazlifah Mansor and Mydin Terengganu area coordinator Suzana Romeli in Kuala Terengganu, Terengganu on Feb 8.
Lucky winner Lily Suhana Ayoub receiving a hamper from Mydin Kuantan Emporium branch manager Hasnah Nadir, with grocery department manager Khadijah Jilan handing over a box of mandarin oranges in Kemaman, Terengganu on Feb 8.
Lucky recipient Nur Shazerin Nasir, accompanied by her husband, receiving a hamper from Mydin Klang 1 Emporium branch manager V. Thirunaukarasu in Banting, Selangor on Feb 9.
Lucky winner Poon Puay Foun (second left) receiving a box of mandarin oranges from Mydin Semenyih branch manager V.Jeyamalar in Semenyih, Selangor, in the presence of her team, before the lion dance performance.
(From right) Competition winner Alvin Tan Yew Hong receiving a hamper from area coordinator Nik Azihari Nik Asmady and Mydin Anjung Bazar branch manager Peennarasy Kirishnan in Iskandar Puteri, Johor on Feb 12.
