HSBC Malaysia unveils Prosperity Rice and Prosperity Water for HSBC Premier customers
OVER the years HSBC has continued its tradition of giving its customers uniquely designed “lai-see” or “hong-bao” packets, which are much sought after during Chinese New Year as a symbol of good fortune and well-being for generations of families.
This year is no different as HSBC continues its much-loved tradition. In addition to this, HSBC Malaysia has also specially curated Prosperity Rice and Prosperity Water for its HSBC Premier customers to usher in the Year of the Snake with great fortune.
“At HSBC, we are committed to putting our customers at the heart of everything we do. This Chinese New Year, we are building on meaningful traditions with our valued HSBC Premier customers so they can share it with their families during the celebration,” said HSBC Malaysia wealth and personal banking country head Linda Yip.
“The Prosperity Rice and Prosperity Water embodies continued prosperity, happiness and good fortune throughout the year and for generations to come.
“This is one of our many ways to thank our customers who have placed their trust in us and we look forward to supporting their journey towards continued prosperity.”
In Chinese tradition, rice and water are powerful symbols of abundance and well-being. Rice represents wealth, growth and good fortune, while water symbolises positive energy, nurtures wealth, and ensures harmony and continuity.
These elements deeply resonate with HSBC’s Chinese name, “Way Foong”. “Way” signifies the flow of water, symbolising the accumulation of wealth and vitality, while “Foong” refers to the harvest of the finest crops, representing health, prosperity and success in all areas of life.
Together, Prosperity Rice and Prosperity Water embody the spirit of Way Foong, reflecting HSBC Malaysia’s heartfelt wishes for health, success and enduring prosperity for its valued customers.
In conjunction with the Chinese New Year celebration, HSBC Malaysia is running a series of campaigns exclusively for HSBC Premier and HSBC Premier Elite customers.
They stand to get rewarded with special rates and gifts – ranging from Bose speakers to Apple gadgets gift vouchers – when they subscribe to deposits, mortgage or wealth management solutions with HSBC.
For more details, visit https://www.hsbc.com.my/premier/
