This month, the Curve's Center Court transforms into a spell-binding Christmas wonderland. — AZLINA ABDULLAH/The Star
THE most wonderful time of the year is here again.
Until Jan 1, 2025, the Curve is set to thrill shoppers with double the festivities, reeling in the end-of-year holiday season with a Christmas campaign and its 20th-anniversary celebrations.
Themed “Gift of Joy”, the celebrations blend festive cheer and a nostalgic reflection on the mall’s 20-year legacy.
From dazzling decorations to heartwarming activities, the Curve aims to create unforgettable holiday moments for everyone.“For the past 20 years, the Curve has been a place where friendships flourish, families create memories and communities come together,” said the Curve centre manager Elaine Liew.
“This year’s ‘Gift of Joy’ campaign holds a special meaning as it coincides with our 20th anniversary. It is our way of thanking everyone who has been part of our journey, while also spending the magic of Christmas and creating new memories with our visitors.”
Festive highlights
This holiday season, the Curve’s Centre Court transforms into a spellbinding Christmas wonderland, with vibrant presents, sparkling lights and festive details.
Every corner is designed to evoke the joy and anticipation of unwrapping gifts, embodying the true spirit of giving and generosity.
Shoppers can also look forward to the “Jingle Snow” experience at the Western Courtyard. On selected weekends throughout December – and Christmas Day – visitors can experience the magic of a 15-minute snowfall session, creating a whimsical winter wonderland experience for all.
Weekends feature vibrant festive performances including whimsical musical acts, soulful carollers, an angelic choir, enchanting saxophone melodies and the rhythmic beats of a grand marching band.
The Kids Craft Corner offers children the chance to unleash their creativity with activities like ornament and cookie decorating, Santa hat-making and a cosy storytime corner filled with festive tales.
20 years of memories
In the lead up to its 20th-anniversary celebration, the Curve also held a “Then & Now” social media contest, inviting shoppers to take a nostalgic trip down memory lane by sharing their cherished photos from their past visits and creatively recreate those special moments at the Curve.
Adding to the excitement, the mall will host a Grand Lucky Draw session online via Facebook and Instagram Live on Dec 14.
The grand prizes include a Honda WR-V, a trip for two to London – courtesy of Boustead Travel and Royale Chulan Hyde Park – and a Sony 65-inch Smart TV from Mutiara Spaces.
Other consolation prizes include a luxurious sofa and dining set by Maju Home, a Sony PlayStation 5, BHPetrol vouchers and more.
Spreading joy
In the spirit of giving back, the Curve has introduced a corporate social responsibility (CSR) initiative, “Spread Joy, Share Love for Rumah Hope”, to spread festive cheer to those in need.
On Dec 19, the Curve will visit Rumah Hope for a heartwarming day filled with Christmas activities and celebrations. The initiative includes a “Food and Gift Bank Station” for shoppers to donate dry food, essential items and gifts.
All contributions will be delivered to Rumah Hope, ensuring the children experience the true meaning of joy and generosity during this festive season.
Additionally, shoppers can look forward to the gift-with-purchase programme, where spending RM350 or more entitles them to redeem a mystery prize from the mall’s giant advent calendar display, with festive merchandise, small gifts and cash vouchers up for grabs.
For those looking to immerse themselves in interactive fun, the Curve has introduced creative installations where visitors can pen heartfelt messages on the “Good Deeds Board”, spreading positivity, while encouraging acts of kindness.
As the Curve marks its 20th anniversary alongside the Gift of Joy campaign, it continues to serve as more than just a shopping destination.
For details, visit www.thecurve.my.
