Nurturing children’s health with Morinaga Chil-kid’s improved formula

IN THE journey of childhood health and development, ensuring proper nutrition is paramount.

As parents, we strive to provide our children with the best possible nourishment to support their physical, cognitive and emotional well-being.

The National Health and Morbidity Survey 2022 reports that 21.3% of Malaysian children under the age of 5 experience nutritional challenges, which have become a major public health concern.

In terms of micronutrients, over 50% of Malaysian children do not meet the Recommended Nutrient Intake (RNI) for calcium and vitamin D. This deficiency can lead to health consequences, including stunted growth, poor cognitive and physical development, and a weakened immune system.

Recognising the unique dietary needs of children, Morinaga Chil-kid is a scientifically formulated sucrose-free growing-up milk with higher amounts of micronutrients such as calcium and Vitamin D, designed to provide balanced nutrition and address nutritional challenges among Malaysian children from the ages of 1 to 7.

Morinaga Chil-kid is a scientifically formulated sucrose-free growing-up milk with higher amounts of micronutrients such as calcium and Vitamin D.Morinaga Chil-kid is a scientifically formulated sucrose-free growing-up milk with higher amounts of micronutrients such as calcium and Vitamin D.

A healthier choice for growing children

This new and improved Morinaga Chil-kid formulation is thoroughly free from sucrose, addressing concerns about excessive sucrose intake in a child’s diet.

By eliminating sucrose, this milk formula is both nutritious and delicious, allowing parents to provide essential nutrients to their children without the added sucrose that can contribute to health issues. Thus, offering a healthier choice for their children's growth.

The benefits of no added sucrose are numerous, including:

> Reducing the risk of obesity: Cutting out sucrose helps lower the risk of childhood obesity, a growing concern globally and particularly in Asia where dietary patterns are changing rapidly.

> Lowering the risk of tooth decay: Lower sugar intake is directly associated with better dental health, reducing the risk of cavities and other dental issues.

> Improving the development of taste preferences: Introducing children to less sugary foods helps develop healthier taste preferences, encouraging them to enjoy a variety of flavours without the dependency on sweetness.

Specially formulated for Asian children

The enhanced micronutrients in the new formula provide a more balanced and comprehensive nutritional support for the overall growth and development of Asian children. It contains higher amounts of calcium and Vitamin D, addressing common deficiencies in Malaysian children.

Packed with over 45 essential nutrients

Designed to meet the needs of Asian children at each stage of their development, Morinaga Chil-kid is also packed with nutrients such as arachidonic acid (ARA) and docosahexaenoic acid (DHA), inositol, galacto-oligosaccharides (GOS), five types of nucleotides, Omega 3 and 6, LCPs and 27 vitamins and minerals.

Rigorous quality control and research-backed formulation

With over 100 years of research and development experience, Morinaga Chil-kid is backed by the expertise of Morinaga’s R&D institute in Japan.

The formulation is based on international standards for milk formulas and the latest scientific research, to supply essential nutrients in the ratio that Asian children need.

From the dairy farm to the end product, hygiene and quality are top priorities. This is why Morinaga Chil-kid is produced and packed in a state-of-the-art facility in the Netherlands, where the milk formula undergoes stringent quality control measures, including double inspections, to prioritise the purity and safety of each product.

Now you can get a Morinaga Chil-kid trial pack of 600g at RM10 only:

Free Morinaga Travel Backpack

Now you can get a Morinaga Travel Backpack for free with every purchase of 10 boxes of Morinaga Chil-kid 600g or six tins of Morinaga Chil-kid 900g.

This travel backpack is designed by Terminus, an award-winning company in Germany’s Red Dot Design and iF Design. More than just a bag, it’s the perfect companion for parents on the move.

You can shop for Morinaga Chil-kid products here:

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