MYTV launches its free-to-access TV and radio campaign
The enjoyment of solid digital content – be it TV or radio, can be an expensive indulgence.
Thankfully, MYTV Broadcasting Sdn Bhd (MYTV) – a network that bridges Malaysia’s digital divide by providing easy accessibility andequal access to content for all Malaysians, has unveiled their “WHY PAY?” campaign.
The nationwide initiative serves as a pivotal turning point for MYTV, spotlighting unparalleled
accessibility and connectivity for Malaysians to indulge in non-subscription, free-to-access local TV, and radio content.
With this new campaign, viewers can now access and enjoy a diverse array of content via MYTV's impressive channel line-up and radio stations – for free.
Azlina Mohd Yusof, chief operating officer of MYTV Broadcasting Sdn Bhd, said: "At MYTV, our mission is to provide all Malaysian households with accessibility and connectivity to 17 local free-to-air TV and 14 local radio channels at home without the burden of monthly subscriptions and commitments.”
Malaysians across the country can also watch their favourite shows and channels via MYTV’s free online streaming platform – MYTV Mana-Mana.
This new platform enables MYTV's 6.4 million existing viewers and the entire Malaysian population to access TV and radio channels, movies, and their favourite on-demand content whenever and wherever they want.
The choices on this platform are endless, ranging from local radio to Live TV, as well as shows including binge-worthy European films and K-dramas to local food and travel shows, motorsports, documentaries and Tamil-cinema classics.
“Why pay when you can get all these for free, only at MYTV?,” stressed Azlina.
But MYTV – as she points out, was created for more than just enjoyment. This new on-demand platform has also created new opportunities to broadcast high-quality creative content for video production and digital applications.
The grand launch of the “WHY PAY?” campaign took place at MYTV’s MYFESTIVA event held at Aeon Mall Shah Alam, graced by the presence of Datuk Seri Abdul Aziz Shahar, special advisor to Al-Bukhary Foundation, alongside esteemed government officials, industry leaders, content providers, and media representatives.
During the event – that also served as space to showcase local content creators to a wider audience, attendees and visitors a once-in-a-lifetime opportunity to immerse themselves in the captivating ‘World of MYTV’, where participants could engage in a slew of activities, take home free decoders and watch live performances.