LaLaport BBCC rolls out its inaugural Christmas campaign till year-end


KUALA LUMPUR’s very own lifestyle mall, Mitsui Shopping Park LaLaport Bukit Bintang City Centre (LaLaport BBCC), is running their “A New Star” Christmas campaign alongside other exciting events and campaigns until the end of the year.

The mall is Mitsui Fudosan's first flagship project in the region through its Malaysian subsidiary MFBBCC Retail Mall Sdn Bhd, a tripartite joint venture between UDA Holdings Bhd, Eco World Development Group Bhd and the Employees Provident Fund.

It is currently one of the largest malls in South-East Asia with over 82,600sqm of floor space and leverages on its contemporary architecture and design for chic, upscale and inviting spaces – perfect for photobugs looking for a beautiful backdrop during the holiday season.

The most wonderful time of the year

In conjunction with the festive holidays, the “A New Star” campaign will run from now until Dec 26 and its concept is meant to tie-in to how LaLaport BBCC is the “newest star in town”, bringing with it a joyful Christmas celebration and festive decorations that stand out from the other malls in the Golden Triangle area.

For this campaign, four of their tenant brands have set up stalls at the Main Atrium. The brands are:

> DONQ/Mini One

> IL Fragrance

> Amazing Cotton Candy

> S&J Co

There are tons of other events, performances and even workshops happening at LaLaport BBCC so if you’re looking for a place to do your Christmas shopping, spend time with loved ones and explore the country’s premier lifestyle mall, then it’s a no-brainer to pay LaLaport BBCC a visit.

Viva la fútbol

In conjunction with the FIFA World Cup taking place in Qatar, LaLaport BBCC is also celebrating all things football with their Football Fest 2022 happening from now until Dec 18.

The Football Fest features a few different football-related activations which include:

> Live-viewing redemption: To enter, all you have to do is spend RM100 or more with participating tenants, take a picture with any famous players’ cut-outs around the mall, then upload the photo to your socials with the hashtags #footballfest2022 and #LaLaportBBCC to redeem two exclusive invites to LaLaport’s live-viewing parties (Nov 23, Dec 1, Dec 10 and Dec 18) at the WoW Plaza. You can also walk away with a LaLaport Mini Ball.

If you happen to spend RM300 or more at adidas Performance, adidas Originals or PUMA, you’ll receive an additional RM50 LaLaport fashion cash voucher too!

> Football inflatable fun: Every Friday to Sunday till Dec 18, shoppers who spend a minimum of RM30 at any store in LaLaport BBCC can put their football skills to the test in a Radar Speed Challenge to see how hard you can kick on Level 3 (near Minitech).

There’s also a Target Football Challenge to test your kicking accuracy on Level 1 (near Room8008); vouchers from Como, Life n Fitness and Papeleria will be up for grabs.

Plus, the top six scorers after Dec 18 will each win a signed player card by former football stars David James, Paul Scholes or Michael Owen worth RM500.

Redemptions, gifts and prizes, oh my!

LaLaport BBCC also has an on-going collaboration with its sister mall, MOPKLIA, with a “Shop & Win” campaign.

For this bountiful campaign, shoppers who spend RM200 or more in a maximum of two receipts at any retail store at LaLaport BBCC or MOPKLIA will stand a chance to win cash vouchers up to RM100,000. There will be one grand prize winner who stands to take home RM5,000 worth of vouchers!

The LaLaport x MOPKLIA Shop & Win campaign runs from now until Dec 31, 2022, so you will have plenty of time to get your gift shopping done while getting rewarded at the same time.

Redemptions for all three campaigns can be done at LaLaport BBCC’s redemption counter on Level 3 (near VANS).

For more info, log on to mitsui-shopping-park.com.my/.

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