Haier celebrates 20 years in Malaysia


Brand marks milestone with lucky draw featuring RM300,000 worth of prizes

HAIER, one of the world’s fastest-growing appliance brands, is celebrating its 20th anniversary in Malaysia.

Since its inception in Qingdao of Shandong in 1984, Haier has provided consumers dependable and high-quality products.

For the 13th year in a row, Haier has been named the world’s No.1 major appliance brand*.

Haier is also the first and only Internet-of-Things (IoT) ecosystem brand to be listed four times in BrandZ’s annual Top 100 Most Valuable Global Brands, the first year in 1999.

The core value of Haier is product innovation.

According to its Inspired Living brand philosophy, every Haier product is created by combining technology to meet users’ needs and to create a smart life for consumers.

The following local accolades and awards have contributed to Haier’s brand popularity and acceptance by Malaysians:

> 2018 BrandLaureate Prominent Business Best Brands Awards for Consumer Home Appliances. This prestigious award recognises and celebrates brand supremacy and excellence.

> The National Energy Management Award for its Chiller Energy Savings Solution from Malaysia’s Health Ministry during the inaugural Healthcare Sustainability Programme Summit 2021.

> Malaysia’s Choice Superbrands award in 2021 for ongoing efforts to meet the needs of Malaysian consumers in all aspects through the development of great innovative products.

> The MARVEX Excellence Award at the MARVEX 2022 event in March.

Haier Brand Shops allow customers to see the latest products and technologies from Haier.Haier Brand Shops allow customers to see the latest products and technologies from Haier.

Haier has also gained the support of local channel partners, resulting in Haier products being available at over 1,500 outlets and shopping malls nationwide.

Haier currently operates 30 Haier brand shops across the country, where customers can view first-hand its latest products and technologies.

To provide a positive brand experience to consumers, Haier is the first brand in the consumer electronics industry to provide 24/7 extended support and assist customers with service queries via WhatsApp (016-301 8666) in addition to the current Haier Careline (toll-free 1800 886 666).

Caring from the heart

In line with its Inspired Living philosophy, Haier takes it upon itself to be a part of social development to inspire and improve lives.

During the start of the Covid-19 pandemic in 2020, Haier donated 7,500 face masks to local media partners, as well as one set of temperature measurement thermal tablet and precise temperature measurement thermal camera to the Transport Ministry.

Haier carried out the #DoGoodWithHaier initiative on social media in collaboration with Kechara Food Bank to assist underprivileged families.

In May this year, Haier donated home appliances worth RM50,000 to Kechara’s branches in Penang and Johor Baru.

Last year, Haier implemented a Bantuan Bakul Makanan programme via its brand shops to distribute food baskets to about 400 underprivileged families during lockdown.

In October 2021, Haier helped frontliners and Covid-19 patients by donating five ventilator machines to hospitals.

Haier is well-known for its commercial and household products that include various indispensable appliances for every household.

As testament to the quality of its products, Haier was ranked the world’s No.1 healthy self clean air conditioner for six consecutive years*. The Haier air-conditioner is popular due to its combination of technologically-superior cooling units and affordable pricing strategy.

Haier has also been the world’s leading brand in refrigeration appliances for 14 years in a row* and the world’s leading freezer brand for the past 11 years*.

Haier refrigerators are designed with functionality and premium design in mind and offers options to suit every lifestyle. When it comes to freezers, Haier technology does not just freeze food faster but more evenly and saves up to 12% on energy.

Haier is the world’s No.1 brand for home laundry appliances for the past 13 years*.

The brand was named the world’s No.1 manufacturer and seller for the past 10 years in a row for its range of water heaters that provide a safe and dependable showering experience*.

Celebrating with Malaysia

To mark Haier’s 20th anniversary in Malaysia, the company is organising a “spend and win” National Day campaign (Aug 1-Sept 30).

You need to only purchase any Haier product to submit your entry in a lucky draw and stand a chance to win up to RM300,000 worth of prizes (terms and conditions apply).

* Source: Euromonitor International Limited.

Find out more about Haier at www.haier.com/my

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