Read about TikTok insights, trends, creative tips and more!
WITH the month of Ramadan and Hari Raya coming up after two long years of being unable to celebrate together physically, people have gotten used to taking their celebrations to popular video sharing platforms such as TikTok, sharing happy moments that are viewed by the billions.
Given this trend of ushering in Ramadan on the platform, TikTok can be a great medium for brands to participate in these conversations as creatively as possible to connect with today’s generation of social media-savvy Malaysians. A survey done by TikTok indicated that users spend more time on social media during Ramadan, with Ramadan 2021 seeing a 28% increase in video views.
TikTok also found that Malaysians are optimistic about the festive season and look forward to spending more time preparing for the upcoming Hari Raya and doing more good deeds. 70% wanted to see how others were celebrating Ramadan and are turning to online sources such as TikTok for inspiration and a nudge towards the right direction.
This presents an opportunity for brands and businesses to build conversations and engage with communities to increase their relevance within this occasion.
If you are looking to catch the pre-Raya rush, Ramadan starts early on TikTok with over 70% of users already thinking about festive shopping in the few weeks leading up to Raya and more than half shopping online.
Dedicated to empowering brands and businesses in their pursuit of growth, TikTok provides the tools and solutions for advertising campaigns of any budget for any business of any size. These include marketing solutions such as branded effects and hashtag challenges that help connect with audiences and inspire participation. A suite of full-funnel solutions is also available to help brands and businesses fulfil their marketing objectives on the platform, such as in-feed ads.
TikTok for Business empowers brands to independently launch and optimise campaigns to drive sales and real business results. Meanwhile, the TikTok Ads Manager is an ad creation platform that enables efficient launching and active measurement of advertising campaigns.
Here are some top tips for brands to win on TikTok during Ramadan:
Tip #1: Know your consumers and make sure you offer something that aligns with trends on the TikTok platform.
Connect with the TikTok community by tapping into content pillars that experience high growth during this season – family, giving, renewal and celebration.
Maxis found the sweet spot of helping Malaysians use technology for good and enjoy Ramadan by sponsoring TikTok’s 2021 Ramadan Campaign, #SenyumanRaya, that encouraged people to share how they were celebrating Ramadan on TikTok. Sponsorship packages, aside from getting access to premium in-app ad placements, allow brands to be featured in the organic hashtag challenges and activity pages that TikTok itself runs on the platform. The campaign generated 294+ million video views and 127 million impressions in just 10 days, and a 127% increase in register of interest.
Tip #2: What makes your product relevant to the Ramadan celebration? Let TikTok creators talk about it for you!
For Maybelline’s first-ever campaign with TikTok, they wanted to communicate their brand messaging with authenticity and diversity, and partnered with TikTok creators to showcase their Fit Me foundation and Lasting Fix Makeup Setting Spray. By boosting these creator-led content through TikTok’s Spark Ads solution, Maybelline got 11.2 million impressions, over 108,000 engagements, and a 70% increase in VTR vs benchmark for the best performing creator video.
Tip #3: Follow TikTok’s top creative best practices to make sure that videos will be well-received.
There is no secret sauce to making TikTok videos work. Let’s start with the basics.
> Make sure videos are optimised for vertical viewing, full-screen and sound-on. This makes TikTok videos different as it’s an immersive experience for its users.
> Sound is an essential part of the TikTok experience. Try to use catchy songs or jingles to make the video stick.
> Tone is important, so make sure the concept inspires creativity, brings joy and inspires the community to lean in and join the campaign.
> Remember to always include a strong call-to-action to close the deal.
Get more creative tips and let TikTok help your brand win this Ramadan and Raya at www.tiktokramadan.com.
