THE past year we have marked the Chinese New Year festivities with a more unique and intimate way of celebrating due to the Covid-19 pandemic.
This year, however, many will be able to ring in the new year with family and friends once again, signifying a “comeback” for the Lunar New Year festivities albeit adhering to strict SOP.
Grab Malaysia country marketing head Hassan Alsagoff shares that the inspiration behind Grab’s CNY campaign HUATEVER is to facilitate the merriment as Malaysia welcomes the Tiger.
“This year’s Chinese New Year is filled with excitement and anticipation, especially since it will be the first in the new normal that Malaysians are able to travel and meet their loved ones again.
“We know how precious this is now more than ever, which is why we were empowered to double down on our offerings for the season – to help Malaysians focus on reconnecting with family and friends, while we and our community of partners help to make everything they could possibly need for a memorable celebration just a tap away,” he says.
This new year, Grab has you covered from the best varieties of Yee Sang to shopping in preparation for the festivities, or sending gifts to family and friends. The brand wants to help you “make up for lost time” with an even greater variety of HUATEVER you need to make the festivities prosperous.
Furthermore, highlighting the various ways Grab is helping Malaysians celebrate these traditions is Grab's Chinese New Year brand film Prepare for HUATEVER.
Here’s a sneak peek at what you can prepare for quintessential Chinese New Year traditions conveniently with Grab:
1. Toss for luck with over 100 types of Yee Sang: No CNY meal feels complete without the much anticipated prosperity toss also known as yee sang. GrabFood is back with an ever bigger line-up of varieties to choose from with over 100 types nationwide. Have your pick from traditional, classic or opt for ones featuring premium ingredients and even unique alterations to suit all kinds of diets.
2. Have a lavish reunion dinner without the stress: The much anticipated reunion dinner held on the eve of CNY is an important feast where leftovers are a must, which signifies a year of abundance and prosperity. To avoid the stress of preparing a significant meal, GrabFood is making it even more convenient with a wide variety of traditional festive staples to choose from and you can also enjoy up to 50% off or pay RM8.88 on selected meals.
3. Ensuring the home is fully stocked with CNY goodies: This CNY stock your homes with cookies, crates of mandarin oranges, or just essential items for hosting family members who are visiting, by simply ordering through GrabMart. For additional savings, you can also get all your essentials for hosting and gifting at up to 50% off with free delivery on GrabMart.
4. Show off a HUAT new look everyday without breaking the bank: Traditionally believed to symbolise new hopes and beginnings for the year, it isn’t uncommon to see a relative or friend splurge on a brand new outfit for each day of the festivities. With up to 30% off both online and offline stores when transacting with GrabPay, having a CNY shopping spree can be guilt-free. On top of that, start the year on the right note by accumulating GrabRewards with your GrabPay transactions to enjoy more deals and savings in the coming year.
5. Conveniently share the wealth with loved ones: Arguably the best CNY tradition comes in the form of a little red envelope – the angpow. So for those who are still unable to return home, Grab has got you covered by helping you deliver all your well wishes safely:
> GrabPay: Give an e-angpow and transfer the prosperity to loved ones via the GrabPay wallet.
> GrabGifts: Go all out on gifting and earn rewards too! Just send a total of 5X gifts using Grab’s recently revamped GrabGifts tile, and receive 888 GrabRewards as well as a RM10 GrabFood voucher.
> GrabExpress: Save over RM150 on up to 200 deliveries per month with the newly launched Super Sender Subscription plan.
There are so many ways to usher in the new year with Grab. Now, with GrabGifts – new 100+ Cities Delivery (BETA) feature – you can also order and send food and physical gifts from GrabFood and GrabMart to your loved ones across Malaysia, Indonesia, Myanmar, the Philippines, Singapore and Thailand.
For more information on the various promotions in conjunction with this year’s CNY festivities, visit HUATEVER.
