Astro ushers in the Water Tiger with its #UHUU2022 Chinese New Year campaign
AFTER a long two years of virtual celebration, this Chinese New Year, Astro encourages Malaysians to move forward with renewed energy inspired by the spirit of UHuu.
As we continue to adapt to the new norms and fast-moving developments, unyielding persistence is important as shown in the spirit of Uhuu – the mascot that signifies hope and aspiration.
Its catchy tagline means pushing forward with courage, positive energy and spirit, and prosperity and opportunity will be in abundance as long as we keep doing so.
As part of Astro’s roaring CNY campaign, Malaysians can look forward to a joyous line-up of original songs, exclusive merchandise, exciting collaborations, amazing discounts, and signature content premieres.
UHuu Jia-Ba-Jin CNY album
For the past 15 years, Astro has consistently released CNY tunes, which have been the soundtrack of every household during the season.
This year, Astro collaborates with Multimedia once again to bring together nearly 100 local artistes, singers and hosts to create a six-track CNY album titled UHuu Jia-Ba-Jin CNY Album.
This year’s CNY theme song UHuu Jia-Ba-Jin features over 60 performers from Astro, including its radio brands MY, Melody and Goxuan.
Exclusive UHuu plush toy and merchandise
In conjunction with the album's launch, Malaysians can look forward to the much-anticipated Astro 2022 limited edition UHuu plush toys, USB, five designs of rubber stamps, comic book and power bank.
These exclusive merchandise are now available for purchase at all Popular stores nationwide and its Shopee store, as well as other designated offline and online platforms such as Harris Bookstore, Go Shop, myNEWS, Plus One Facebook page and MyDunia.
For every purchase, Astro will donate RM1.80 to a charity for education and local performing troupes.
Separately, interested customers may visit Uniqlo outlets at Fahrenheit 88 or Da Square in the Klang Valley from now till Feb 15 to have their customised “UHuu x Uniqlo UTme!” T-shirts and tote bag printed.
Want to be the next social media sensation?
Just record a short video of you dancing with your friends and family and upload it to your social media with the hashtag #DanceWithUhuu.
Winners will walk away with cash prizes and exclusive Astro CNY merchandise.
You can also download adorable UHuu CNY Stickers for WhatsApp at UHUU2022.COM/STICKER.
Astro announces first ever collaboration with Lego
Astro is collaborating with Lego to give away an exclusive Lego Tiger Microbuild for Astro customers to redeem via Astro Rewards.
Lego will also be sponsoring limited edition sets such as the Lego Year of the Tiger Limited Edition Set, Lego Lunar New Year Traditions Set and Lego Lunar New Year Ice Festival Set as giveaways through the various upcoming CNY programmes, roadshow and more.
From now till Jan 23 do not miss the chance to win exclusive UHuu merchandise and special meet-and-greet sessions with the UHuu mascot and Astro celebrities at the Astro UHuu Jia-Ba-Jin Roadshow, at locations such as Penang, Johor Baru and Kuala Lumpur.
Astro continues to reward customers with high quality entertainment this CNY
In keeping up with tradition, Astro continues to bring exciting programmes for the whole family.
This CNY, all Astro customers can enjoy their favourite Chinese blockbusters starring action martial arts stars Jet Li, Donnie Yen and Chow Yun-fat on the ÜHUU Action! Pop Up Channel 338, from now till Feb 15 – these favourites will definitely keep everyone entertained.
Astro customers can also stream over 40 action movies on their preferred devices via Astro GO and On Demand at anytime, anywhere. On Demand content will be available until Feb 20.
The exciting range of original and specially produced CNY content premieres include The Exclusive Astro CNY Countdown Gala 2022 with more than of 60 Astro's very own multi-talented celebrities led by Jack Lim, Jentzen Lim and Jiang Han in assistance of six local performing arts units affected by the pandemic.
Another must watch is the Hokkien New Year countdown show, Hua Hee Bai Ti Gong.
Also, don’t miss the brand-new music game show, All in to Win, where two persons work together to win exciting cash prizes.
Want to find out more about your career, wealth, love, and health in the year of the Tiger?
Join well-known feng shui Master Paw in Feng Shui Made Easy 2022 (AEC), Joey Yap in Feng Shui Voyage 2022 (TVB Jade) and Roar of Prosperity 2022 (TVB Jade).
For delectable recipes this CNY, tune in to cooking shows such as Classic Balik Kampung CNY Special 2022, Hua Hee Secret Cuisine S2, Heart2Heart Kitchen S4 and Maria's Auspicious Menu 6.
Kids can enjoy their favourite festive line up on Xiao Tai Yang including My Kid Can Cook CNY Special and XTY Fun Stay Home Mini Showcase CNY Special.
Fans of Hokkien shows will enjoy the brand-new Hua Hee Dai sitcom Hua Hee Opit.
For more information, visit www.UHUU2022.com