HAVING made its mark as a household name for electrical appliances, Haier’s standing in the industry has been affirmed with its recent award title at the Superbrands Award 2021.
Haier’s technologically superior products and branding prowess have propelled the company onto this illustrious list of winning brands.
“With the Superbrands seal of quality, consumers can be assured they are getting the best with each Haier product,” said Haier Malaysia managing director Fan Guofeng.
From just a single factory in 1984, the Haier Group has come a long way to emerge as one of the top 500 companies in the world today, ranked the Global No. 1 Major Appliance Brand’ by Euromonitor International for 12 consecutive years (2009 to 2020).
Fan attributed its Superbrands win and global success to “viewing our consumers’ needs as most important, when it comes to product development, design, quality and service level.”
This echoes its parent group’s ethos of delivering quality products and constantly innovating to provide the ultimate comfort and convenience to consumers.
Adding value to consumers’ daily lives has also led Haier to be recognised in the BrandZ Top 100 Most Valuable Global Brands for three consecutive years as the world’s first and only Internet of Things ecosystem brand.
In 2020, its subsidiary Haier Smart Home Co Ltd was listed once again in the Fortune Global 500 list of companies, further accelerating its smart home ecosystem brand strategy.
Locally, Haier has launched several key products in every lifestyle segment:
As Euromonitor International’s ‘Global No. 1 Brand for Refrigeration Appliances’ for 13 consecutive years, the four-door Haier HTF-540DGG7 refrigerator features:
- Advanced Fresh Technology that helps keep food fresh longer, reducing food wastage or spoilage.
- Its sterilisation anti-bacteria functions have an effective rate 99.99%.
- Humidity Control System (HCS+) with Antioxidant Moist Zone & MyZone:
(i)Antioxidant Moist Zone- the tightly sealed drawer keeps water and oxygen at an optimal level due to the antioxidant nature and adjustable aperture of HCS+ Ecology Plant Membrane.
(ii)MyZone- offers flexibility to preserve foods at an optimal 0℃ to 5 ℃.
With Haier ranked ‘Global No. 1 Brand for Home Laundry Appliances’ by Euromonitor International for 12 consecutive years, the Haier HWD120-B14979 front load washer and dryer features superb Hygiene Care technology for cleaner clothes and a more hygienic laundry cycle every time. Its I-Refresh feature uses micro vapour technology to remove odour and reduce wrinkles on your clothes without water contact and detergent.
Following its success, Haier continues the innovation trail with a new model – the front load washer HW80-BP12929, which will be launched next month in Malaysia. This latest model features a 525mm XL-size drum that gives more space for laundry. Its Super Inverter and Laser Welding technology provides energy efficiency and ensures stable, safe and machine durability.
Residential air-conditioner series
Haier’s technologically superior cooling units are combined with affordable pricing. As Euromonitor International’s ‘Global No. 1 Healthy Self Clean Air Conditioner Brand’ in 2021, the Haier VTK/VTH Series air-conditioners feature smart-clean technology that kills up to 99.99% bacteria. This feature deeply cleanses the evaporator with one-touch cleaning for a healthier quality of life.
Water heater series
Ranked Euromonitor International’s ‘Global No. 1 Manufacturer and Seller’ for nine consecutive years, Haier water heaters are equipped with global leading technology such as the patented Shock Proof Technology (to eliminate electric leakage hazard), 3D Heating Technology (where the heating element is isolated from water which increase durability) and Constant Temperature Control.
Haier Malaysia draws strength from its core values such as its technologically-advanced products and leverages on its strong, supportive network of business partners/dealers. Currently, there are 18 Haier Brand Shops, while Haier products are available at over 1,000 outlets and shopping malls nationwide.
“We’re one of the fastest growing home appliance brands in Malaysia and we continuously strive to provide a positive brand experience. Our consumers have come to expect the best when they buy Haier, so we have to fulfill or even exceed that expectation for a ‘wow’ experience,” said Haier Malaysia sales and marketing director Patrick Seow.
He added, “We are proud to be the industry’s first to provide extended consumer support 24/7 via WhatsApp.”
Consumers can send any service enquiries directly to Haier via WhatsApp at 016-3018 666, or call the dedicated hotline at 1800 886 666 for quicker response.
Haier Malaysia has also undertaken corporate responsibility initiatives such as face mask donations to media partners and food baskets for families affected by the Covid-19 pandemic.
“We believe in giving back to the society in which we operate, and we will continue to weather this challenging time together,” said Fan.