De’Longhi reveals Brad Pitt as ambassador for its global Perfetto campaign
FOR coffee connoisseurs who demand that perfect cuppa with every sip, the name De’Longhi is synonymous with quality, aromatic cup of coffee that is perfectly brewed.
In an exciting turn of events, the company has recently appointed Hollywood superstar Brad Pitt as the face of its global Perfetto campaign. Together, De’Longhi and Pitt share how he enjoys his aromatic brew with De’Longhi.
Perfetto means perfect in Italy – the birthplace of De’Longhi, which is famous for its coffee culture.
The collaboration was born out of shared values and traits between the company and Pitt, who is known to be a versatile actor as well an award-winning producer and widely acknowledged as the sexiest man on earth.
Over the years, Pitt has transformed to become who he is today, much like De’Longhi, which has undergone its own transformation to become the top name in households worldwide when it comes to fresh-brewed coffee. The art of transformation is one shared by both and celebrated by this collaboration.
Perfetto promises you only the best fresh coffee brewed to perfection when you take that much-needed coffee break during a hectic day or when you jumpstart your morning with your preferred cuppa.
It also showcases the mastery of De’Longhi in bean-to-cup coffee, beginning with freshly ground beans that end up with top quality in the cup.
Like Pitt, you can also enjoy a Perfetto moment over a good cup of coffee every time with De’Longhi.
Being a worldwide authority on coffee, De’Longhi offers you top Italian quality, groundbreaking design and the guarantee of perfect preparation every time.
Starting right from the beans, you will enjoy a cup of the freshest brew from bean to cup with just one touch of a button in the comfort of your home with the Dinamica Plus coffee machine.
The beans are ground using conical burr steel grinders calibrated with 100% accuracy – delivering excellent precision in grind fineness that makes for a perfect cup of coffee.
This grinding level is electrically controlled and adjusted according to the coffee blend and personal taste to achieve the best flavours and aroma.
With the Lattecrema system, each cup of coffee features the perfect ratio of milk, steam and air at the perfect temperature complete with decadent velvety froth on your milk-based drinks.
The machine is equipped with a self-cleaning system for optimal hygiene and ease of maintenance.
At the heart of the machine, pre-infusion ensures consistent dosage and uniform tamping. This extracts the full aroma with ideal pressure and precise water flow to deliver a perfect espresso with a perfect crema.
Active temperature control with dual heating systems guarantees precise temperature stability for both milk texturing and coffee extraction to attain the perfect milk-based coffee temperature. You can consistently serve up barista-standard coffee that hits the spot every time.
For ideas on how to make your coffee moment even more enjoyable, De’Longhi has a coffee blog with updated coffee tips, workshops, coffee taste quiz as well as a virtual lounge.
With a De’Longhi, that perfect cup of brew is easily now within reach at home. Your best coffee moment is just a touch away to transport you to Perfetto in every drop.
You can check out De’Longhi bean-to-cup machines at its e-store.